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University at Sea®
5700 4th St. N.
St Petersburg, 
Florida 
33703
Office Hours
Monday - Friday
8:30 am - 6:00 pm EST
Saturday
9:00 am - 5:00 pm EST
Sunday
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Cruise Conference Planning For Your Association

Medical Ethics and Critical Management Strategies to
Improve Patient Care &
6th International Conference on Medical Ethics, Healthcare Systems & Global Business Issues at Sea

Call for papers (for Academic Session Presentation only): To submit papers, and for questions regarding the conference, please contact Conference Program Chair Professor Ashish Chandra ( Chandra@UHCL.edu)

<em>Celebrity Reflection</em>
Celebrity Reflection
10-Night Ireland & Iceland Cruise
Round-trip Dublin, Ireland

May 18 - 28, 2020
14.0 AMA PRA Category 1 Credits™
14 ACPE Credits
14.0 CE Credits
Also approved for Psychology and Dental CE Credits PLUS up to 4 hours "academic presentation conference"
14.0 Contact Hours
14.0 Contact Hours

Course Fees:

ATTENDEES REGISTRATION FEE
(Cruise pricing additional & listed separately)
Physicians, Psychologists , Psychiatrists, Physician Assistants, Nurses, Nurse Practitioners, Medical Management Team, Faculty Professionals seeking up to 14 CE credits / CE contact hours $895.00
Faculty / Corporate Members (Non- CE earning) 
may also attend CE sessions, but will not receive credit.
$295.00
Students (non-CE earning) $195.00

IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.
Faculty

Ashish Chandra, MBA, PHD

Ashish Chandra, MBA, PHD
Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few.

Our staff can assist you with all your travel arrangements.

Target Audience
Nurses, Nurse PractitionersPhysicians, Physician Assistants, PharmacistsDentists, Dental Staff, Spouses Psychologists ,Psychiatrists, American Psychological Association, Chiropractors, Dentists, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Program Itinerary
Date Port Arrive Depart
May 18 Dublin, Ireland 9:45 PM
May 19 Belfast, Northern Ireland 10:00 AM 6:00 PM
May20 At Sea - CE Session 8:00 AM - 1:00 PM; Cocktail Reception 7-8 PM
May21 Reykjavik, Iceland - CE Session 8:00 AM - 12:00 PM 2:00 PM
May22 Reykjavik, Iceland
3:00 PM
May23 Akureyri, Iceland 10:30 AM 6:30 PM
May 24 At Sea - CE Session 8:00 AM - 1:00 PM
May 25 At Sea - Academic Session 8:00 AM - 12:00 PM
May 26 Liverpool, England 8:00 AM 5:00 PM
May 27 Dublin, Ireland 4:45 AM
May 28 Dublin, Ireland
NOTE: Select high quality conference papers may be invited for submission to journals affiliated with the conference: Hospital Topics, Health Care Manager, International Journal of Pharmaceutical and Healthcare Marketing.


"Applying Marketing Research Techniques to Improve Patient Care"

"Ethical Issues Pertaining to Patient Confidentiality & Consent; AND, Human Resources Management Issues that can Impact Patient Care"
  1. The "Value of Marketing Research Techniques in Improving Patient Care"
    (5 hours )
    • The basics of a patient satisfaction survey
    • The 5W&H of understanding the patient and associated environmental issues
    • The role of patient (and caregiver) satisfaction surveys
    • Situations requiring quick survey research-valuing internal versus external surveyors
    • Survey research design, organizing, overseeing, reporting, and understanding
    • Types of data collection techniques
    • Inclusion and exclusion criteria
    • Writing good survey questions-a critical look at a variety of different questions
    • Understanding the report and determining strategies for patient care improvement
    • Ethical issues pertaining to patient/caregiver satisfaction surveys
  2. Recap of the above topic and discussions with specific cases and examples (2 hour)
  3. ETHICAL ISSUES - 1: Patient confidentiality and consent (2 hours)
    • Potential compromising situations where patient confidentially can unintentionally be breached:
      • In healthcare institutions/setting
      • By health and non-health personnel
      • In other social settings
    • EXAMPLES and INTERACTIVE CASES
    • Differentiation between types of consent AND assessing consent issues for and about different clients- minors, adults, and elderly
    • CASE STUDIES and ROLE PLAYING exercise
  4. ETHICAL ISSUES - 2: Gatekeepers for ethical integrity (1 hour)
    • Conflict of interest
    • Whistle-blower
    • Impaired healthcare provider
    • Discrimination
      • Workplace
      • Patient
    • CASE STUDY and DISCUSSION
  5. EMPLOYEE CONFLICT MANAGEMENT & ITS RELATIONSHIP WITH PATIENT CARE (1 hour)
    • Impact of inter-personnel conflict on patient care
    • Correlation between conflict situations and organizational complexity
    • Factors that trigger conflict
    • Conflict between different types of personnel:
      • Physician-physician
      • Physician-nurse
      • Nurse-nurse
      • Department-department
      • Professional disparagement and its impact on patients and care delivery
      • CASE STUDY, ROLE PLAYING exercise, and DISCUSSION
  6. PROFESSIONAL/UNPROFESSIONAL BEHAVIOR - Expectation of Professionalism from: (1 hour)
    • Healthcare personnel perspective
    • Patient Perspective
    • Family/Guardian/Caregiver Perspective
    • CASE STUDY and DISCUSSION
  7. MANAGING COMMUNICATION (1 hour)
    • Ethical dimensions of appropriate communication by medical office staff
    • Value, Issues, and Challenges
    • Types of communication
    • Non-verbal communication
    • Impact on patient/caregiver and their subsequent relationships with health professions
    • Cautions & Precautions
    • CASE STUDY, Role playing excursion, and DISCUSSION
  8. ETHICAL ISSUES - 3: MANAGING TECHNOLOGICAL IMPACT ON PATIENT CARE (1 hour)
    • Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
    • Cell phones - unauthorized photography and texting
    • Personal computers/tablet PCs - researching and postings
    • CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
    • The 5-W&H of patient data access
    • Situations of unauthorized patient data access
    • CASE STUDY and DISCUSSION
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Cruise Itinerary

DATE PORT OF CALL ARRIVE DEPART
Mon May 18 Dublin, Ireland
- 9:45 pm
Tue May 19 Belfast, Northern Ireland
10:00 am 6:00 pm
Wed May 20 *At Sea - Cruising
- -
Thu May 21 Reykjavik, Iceland
2:00 pm -
Fri May 22 Reykjavik, Iceland
- 3:00 pm
Sat May 23 Akureyri, Iceland
10:30 am 6:30 pm
Sun May 24 *At Sea - Cruising
- -
Mon May 25 *At Sea - Cruising
- -
Tue May 26 Liverpool, England
8:00 am 5:00 pm
Wed May 27 Dublin, Ireland
4:45 am -
Thu May 28 Dublin, Ireland
- -
*Tentative course schedule, actual class times may differ.
Ireland & Iceland

Ports of Call

Dublin, Ireland - Dublin, the fair city, invites you to wander the streets trod by Joyce, Yeats and Oscar Wilde. Drop in at pubs with mahogany bars and stained glass. In the Trinity College Library, feast your eyes on the illuminated 9th-century Book of Kells. Sample the world's most famous stout at the original Guinness Brewery. And, of course, there are plenty of shopping opportunities — from a souvenir shillelagh to Waterford crystal.

Belfast, Northern Ireland - So much of Ireland's political history is tied up in Belfast that many visitors are surprised to find that it is also a modern city, blending old and new effortlessly as the troubles of its pass fade into history. A day trip away are the Giants' Causeway (a series of stone pillars that extends to Scotland) and the spectacular Antrim coast.

At Sea - Cruising - Cruising

Reykjavik, Iceland - Iceland's capital and largest city is located on the country's southwest coast at the head of Faxafloi Bay. Settled in 877 AD, Reykjavik has grown into an important seaport and center of government and education with theatres, museums and observatories. Interestingly, this modern city still chooses to use water from nearby hot springs to heat all of its buildings.

Akureyri, Iceland -  Akureyi, Iceland's second largest city‐affectionately known as the Capital of North Iceland‐ is one of the country's most important ports and fishing centers. Today, Akureyi is creating something of a buzz for its cool café scene, growing gourmet movement and bustling nightlife. But don't let that fool you. The atmosphere here is always laidback. From a fabulous summer festival program (energized by the near 24-hour daylight), to some of the best winter skiing you could wish for, Akureyi is a great base for exploring Eyjafjörður, Iceland's longest fjord, all year round.

Liverpool, England - Roll over Beethoven! Liverpool is the birthplace of the Beatles! And it won't take long to discover the amazing legacy of art, music and sport that influence this charming city. A short walk from your ship you'll find Albert Dock a bustling, converted maritime business center that now houses all sorts of entertainments (shopping, food, "The Beatles Story" and wonderful modern art at the Tate Liverpool. A bit further afield (but still quite walkable, if you're hearty), you'll find the Cavern Club, where the Beatles got their start.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
EXCLUSIVE SHORE EXCURSIONS
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
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