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University at Sea®
5700 4th St. N.
St Petersburg, 
Florida 
33703
Office Hours
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Cruise Conference Planning For Your Association

MEHSMedical Ethics and Critical Management Strategies to
Improve Patient Care

Royal Caribbean's <em>Radiance of the Seas</em>
Royal Caribbean's Radiance of the Seas
7-Night Northbound Alaska & Hubbard Glacier Cruise
from Vancouver, British Columbia to Seward (Anchorage), Alaska
July 30 - August 06, 2021
14.0 AMA PRA Category 1 Credits™
14 ACPE Credits
14.0 CE Credits
Also approved for Psychology and Dental CE Credits
14.0 Contact Hours

Course Fees:

ATTENDEES REGISTRATION FEE
(Cruise pricing additional & listed separately)
Physicians, Psychologists, Psychiatrists, Dentists, Pharmacists, Healthcare Executives, and Faculty - seeking up to 14 CE credits / CE contact hours $895.00
Physician Assistants and Nurse Practitioners, CRNAs, Chiropractors, Physical/Rehab/ Occupational/etc. Therapists, and other Non-Physician healthcare providers - seeking up to 14 CE credits / CE contact hours $695.00
Nurses, Nursing Home/Home Healthcare practitioner, Residents*, Current Students*, and, Former students* of Dr. Chandra or Dr. Stroube (*proof/verification/attestation required) - seeking up to 14 CE credits / CE contact hours $495
Faculty / Corporate Members (Non- CE earning) may also attend CE sessions, but will not receive credit$295
Students (non-CE earning) $195.00

IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.
Faculty

Ashish Chandra, MBA, PhD

Ashish Chandra, MBA, PhD
Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few. He also has the distinct honor of being the Commencement Speaker at the December 2018 graduation ceremony of the University of Houston – Clear Lake.  The URL link to Dr. Chandra’s commencement speech is below. Please cue to minute 32 of the video link in case you just want to see Dr. Chandra’s speech.
URL to speech https://www.youtube.com/watch?v=HpwOooexSYA&t=2984s

William B. Stroube, PhD

William B. Stroube, PhD
Professor of Health Services Administration
Director, Health Services Administration Program
University of Evansville Bill Stroube is Professor of Health Services Administration at the University of Evansville. Before joining the UE faculty in 1998, he spent twelve years in management positions in the pharmaceutical industry, and eight years at the U.S. Food and Drug Administration in Washington, D.C.

Dr. Stroube maintains an active research program and has authored and co-authored over 60 publications in peer reviewed journals and conference proceedings. His research and teaching interests include international health care issues, medical ethics, and health care marketing and strategy. He is past president of the Division of Biology and Medicine of the American Nuclear Society, and past president of the international Business and Health Administration Association.

He has extensive international experience leading student groups through several health care systems. He has taught over twenty-five summer classes in various formats in England, Hungary, Slovakia, and China. Dr. Stroube has served as Adjunct Professor at IMS Union University in Dehradun, India, and is a Visiting Fellow at the University of Nottingham, UK.

He holds a B.S. in Chemistry from Murray State University, an MBA in finance from the University of Maryland, and a PhD in analytical and nuclear chemistry from the University of Kentucky.

Our staff can assist you with all your travel arrangements.

Target Audience
Physicians, Physician Assistants, Nurses, Nurse Practitioners, PharmacistsDentists, Dental Staff Psychologists ,Psychiatrists, American Psychological Association, Chiropractors, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Program Itinerary
Date Port Arrive Depart
July 30 Vancouver, British Columbia - 1:30 PM - 3:30 PM Academic Session (Non-CE earning) 7th International Conference On Medical Ethics, Healthcare Systems & Global Business Issues at Sea
Cocktail Reception 7-8 PM
4:30 PM
July 31 Inside Passage - CE Session 8:00 AM - 12:00 PM & 1-5 PM
August 1 Ketchikan, Alaska - CE Session 4:00 PM - 6:00 PM 6:00 AM 4:00 PM
August 2 Icy Strait Point, Alaska 9:00 AM 6:00 PM
August 3 Juneau, Alaska 7:00 AM 9:30 PM
August 4 Skagway, Alaska 7:00 AM 5:00 PM
August 5 Hubbard Glacier - 8 - 10 AM (Academic session) and then 12:00 PM - 4:00 PM (CE session)
August 6 Seward, Alaska 5:00 AM
Call for papers (for Academic Session Presentation only): To submit papers, and for questions regarding the conference, please contact Conference Program Chair Professor Ashish Chandra ( Chandra@UHCL.edu)

NOTE: Select high quality conference papers may be invited for submission to journals affiliated with the conference: Hospital Topics, Health Care Manager, International Journal of Pharmaceutical and Healthcare Marketing.


"Applying Marketing Research Techniques to Improve Patient Care"

"Ethical Issues Pertaining to Patient Confidentiality & Consent; AND, Human Resources Management Issues that can Impact Patient Care"
  1. The "Value of Marketing Research Techniques in Improving Patient Care"
    (5 hours )
    • The basics of a patient satisfaction survey
    • The 5W&H of understanding the patient and associated environmental issues
    • The role of patient (and caregiver) satisfaction surveys
    • Situations requiring quick survey research-valuing internal versus external surveyors
    • Survey research design, organizing, overseeing, reporting, and understanding
    • Types of data collection techniques
    • Inclusion and exclusion criteria
    • Writing good survey questions-a critical look at a variety of different questions
    • Understanding the report and determining strategies for patient care improvement
    • Ethical issues pertaining to patient/caregiver satisfaction surveys
  2. Recap of the above topic and discussions with specific cases and examples (2 hour)
  3. ETHICAL ISSUES - 1: Patient confidentiality and consent (2 hours)
    • Potential compromising situations where patient confidentially can unintentionally be breached:
      • In healthcare institutions/setting
      • By health and non-health personnel
      • In other social settings
    • EXAMPLES and INTERACTIVE CASES
    • Differentiation between types of consent AND assessing consent issues for and about different clients- minors, adults, and elderly
    • CASE STUDIES and ROLE PLAYING exercise
  4. ETHICAL ISSUES - 2: Gatekeepers for ethical integrity (1 hour)
    • Conflict of interest
    • Whistle-blower
    • Impaired healthcare provider
    • Discrimination
      • Workplace
      • Patient
    • CASE STUDY and DISCUSSION
  5. EMPLOYEE CONFLICT MANAGEMENT & ITS RELATIONSHIP WITH PATIENT CARE (1 hour)
    • Impact of inter-personnel conflict on patient care
    • Correlation between conflict situations and organizational complexity
    • Factors that trigger conflict
    • Conflict between different types of personnel:
      • Physician-physician
      • Physician-nurse
      • Nurse-nurse
      • Department-department
      • Professional disparagement and its impact on patients and care delivery
      • CASE STUDY, ROLE PLAYING exercise, and DISCUSSION
  6. PROFESSIONAL/UNPROFESSIONAL BEHAVIOR - Expectation of Professionalism from: (1 hour)
    • Healthcare personnel perspective
    • Patient Perspective
    • Family/Guardian/Caregiver Perspective
    • CASE STUDY and DISCUSSION
  7. MANAGING COMMUNICATION (1 hour)
    • Ethical dimensions of appropriate communication by medical office staff
    • Value, Issues, and Challenges
    • Types of communication
    • Non-verbal communication
    • Impact on patient/caregiver and their subsequent relationships with health professions
    • Cautions & Precautions
    • CASE STUDY, Role playing excursion, and DISCUSSION
  8. ETHICAL ISSUES - 3: MANAGING TECHNOLOGICAL IMPACT ON PATIENT CARE (1 hour)
    • Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
    • Cell phones - unauthorized photography and texting
    • Personal computers/tablet PCs - researching and postings
    • CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
    • The 5-W&H of patient data access
    • Situations of unauthorized patient data access
    • CASE STUDY and DISCUSSION
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Cruise Itinerary

DATE PORT OF CALL ARRIVE DEPART
Fri Jul 30 Vancouver, British Columbia
- 4:30 pm
Sat Jul 31 Inside Passage
- -
Sun Aug 01 Ketchikan, Alaska
6:00 am 4:00 pm
Mon Aug 02 Icy Strait Point, Alaska
9:00 am 6:00 pm
Tue Aug 03 Juneau, Alaska
7:00 am 9:30 pm
Wed Aug 04 Skagway, Alaska
7:00 am 5:00 pm
Thu Aug 05 Hubbard Glacier
9:00 am 11:00 am
Fri Aug 06 Seward (Anchorage), Alaska
5:00 am -
*Tentative course schedule, actual class times may differ.

Ports of Call

Vancouver, British Columbia - Sophisticated. Culturally diverse, this beautiful port city brims with attractions. From Vancouver's cosmopolitan downtown to the historically renovated Gastown district and exotic Chinatown, Vancouver displays varied urban scenes. Nestled near the city center is Stanley Park, resplendent with its deep forest, totem poles, and scenic promenades.

Non-US/Canadian individuals, please Click here to determine if you'll need a visa to board this cruise which visits Canada.

Inside Passage - This is one of the most famously beautiful passages in all the world. It features virtually everything you came to Alaska hoping to see, including rain forests, glaciers, fjords and white-capped peaks. All of which create a setting that's perfect for viewing whales and sea lions.

Ketchikan, Alaska - Immerse yourself in Tlingit Indian culture as you view the world's largest collection of totem poles; kayak the colorful waterfront.

Icy Strait Point, Alaska - Immerse yourself in secluded beaches, old-growth forests and Alaskan adventure - the best of Southeast Alaska is yours, including some of the best whale-watching and bear viewing opportunities anywhere.

Juneau, Alaska - In Alaska's capital, you can pan for gold at Gold Creek and taste salmon baked on an alderwood fire, mush sleddogs, flightsee the Juneau Ice Field, and walk right up to the Mendenhall Glacier at the park. This charming small city also hosts an excellent zipline course. And for the less adventurous, the Red Dog Saloon is near the dock.

Skagway, Alaska - A frontier town perfectly preserved as the Klondike Gold Rush National Historic Park. Gateway to the Trail of '98, which you may explore by helicopter or vintage railcar.

Hubbard Glacier - Marching to the beat of a different drum, Hubbard Glacier is advancing while the rest of Alaska's ice rivers are receding rapidly. In 1986, Hubbard galloped forward, closing off Russell Fjord to create an entirely new lake. The phenomenon quickly passed and was followed by a short retreat, but the glacier is once again on the move and Russell Fjord is headed for another spell as an inland body of water.

Seward (Anchorage), Alaska - Ice free the year round, Seward was a natural choice as the ocean terminal and supply center during the construction of the Alaska Railroad (1903-1920). Today, it is the gateway to Kenai Fjords National Park and home of the Annual Silver Salmon Derby, the biggest fishing event in Alaska.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
EXCLUSIVE SHORE EXCURSIONS
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
©2019 - University at Sea®