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University at Sea®

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Cruise Conference Planning For Your Association

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Medical Ethics and Critical Management Strategies to
Improve Patient Care

7-Night Western Caribbean Cruise
Round-trip Galveston, TX
January 02 - 09, 2022
Royal Caribbean's <em>Allure of the Seas</em>
Royal Caribbean's Allure of the Seas
14.0 AMA PRA Category 1 Credits™
14 ACPE Credits
14.0 ADA CERP Credits
Also approved for Psychology and Dental CE Credits
14.0 Contact Hours
Course Fees

Course Fees:

ATTENDEES REGISTRATION FEE
(Cruise pricing additional & listed separately)
Physicians, Psychologists , Psychiatrists, Physician Assistants, Nurses, Nurse Practitioners, Medical Management Team, Faculty Professionals seeking up to 14 CE credits / CE contact hours $895.00
Faculty / Corporate Members (Non- CE earning
may also attend CE sessions, but will not receive credit.
$295.00
Students (non-CE earning) $195.00

Target Audience
Physicians, Physician Assistants, Nurses, Nurse Practitioners, PharmacistsDentists, Dental StaffPsychologists, Psychiatrists, American Psychological Association, Chiropractors, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Program Itinerary
Date Port Arrive Depart
Jan 02 Galveston, Texas - Cocktail Reception 7-8 PM 4:00 PM
Jan 03 Cruising - CE Session 8:00 AM - 12:00 PM & 1-4 PM
Jan 04 Cruising - CE Session 8:00 AM - 12:00 PM & 1-4 PM
Jan 05 Roatan, Honduras 8:00 AM 5:00 PM
Jan 06 Puerto Costa Maya, Mexico 8:00 AM 5:00 PM
Jan 07 Cozumel, Mexico 7:00 AM 5:00 PM
Jan 08 Cruising - Academic Session (Non-CE earning) 8:00 AM - 2:00 PM
8th International Conference On Medical Ethics, Healthcare Systems & Global Business Issues at Sea
Jan 09 Galveston, Texas 6:30 AM
Call for papers (for Academic Session Presentation only): To submit papers, and for questions regarding the conference, please contact Conference Program Chair Professor Ashish Chandra ( Chandra@UHCL.edu)

NOTE: Select high quality conference papers may be invited for submission to journals affiliated with the conference: Hospital Topics, Health Care Manager, International Journal of Pharmaceutical and Healthcare Marketing.


"Applying Marketing Research Techniques to Improve Patient Care"

"Ethical Issues Pertaining to Patient Confidentiality & Consent; AND, Human Resources Management Issues that can Impact Patient Care"
  1. The "Value of Marketing Research Techniques in Improving Patient Care"
    (5 hours )
    • The basics of a patient satisfaction survey
    • The 5W&H of understanding the patient and associated environmental issues
    • The role of patient (and caregiver) satisfaction surveys
    • Situations requiring quick survey research-valuing internal versus external surveyors
    • Survey research design, organizing, overseeing, reporting, and understanding
    • Types of data collection techniques
    • Inclusion and exclusion criteria
    • Writing good survey questions-a critical look at a variety of different questions
    • Understanding the report and determining strategies for patient care improvement
    • Ethical issues pertaining to patient/caregiver satisfaction surveys
  2. Recap of the above topic and discussions with specific cases and examples (2 hour)
  3. ETHICAL ISSUES - 1: Patient confidentiality and consent (2 hours)
    • Potential compromising situations where patient confidentially can unintentionally be breached:
      • In healthcare institutions/setting
      • By health and non-health personnel
      • In other social settings
    • EXAMPLES and INTERACTIVE CASES
    • Differentiation between types of consent AND assessing consent issues for and about different clients- minors, adults, and elderly
    • CASE STUDIES and ROLE PLAYING exercise
  4. ETHICAL ISSUES - 2: Gatekeepers for ethical integrity (1 hour)
    • Conflict of interest
    • Whistle-blower
    • Impaired healthcare provider
    • Discrimination
      • Workplace
      • Patient
    • CASE STUDY and DISCUSSION
  5. EMPLOYEE CONFLICT MANAGEMENT & ITS RELATIONSHIP WITH PATIENT CARE (1 hour)
    • Impact of inter-personnel conflict on patient care
    • Correlation between conflict situations and organizational complexity
    • Factors that trigger conflict
    • Conflict between different types of personnel:
      • Physician-physician
      • Physician-nurse
      • Nurse-nurse
      • Department-department
      • Professional disparagement and its impact on patients and care delivery
      • CASE STUDY, ROLE PLAYING exercise, and DISCUSSION
  6. PROFESSIONAL/UNPROFESSIONAL BEHAVIOR - Expectation of Professionalism from: (1 hour)
    • Healthcare personnel perspective
    • Patient Perspective
    • Family/Guardian/Caregiver Perspective
    • CASE STUDY and DISCUSSION
  7. MANAGING COMMUNICATION (1 hour)
    • Ethical dimensions of appropriate communication by medical office staff
    • Value, Issues, and Challenges
    • Types of communication
    • Non-verbal communication
    • Impact on patient/caregiver and their subsequent relationships with health professions
    • Cautions & Precautions
    • CASE STUDY, Role playing excursion, and DISCUSSION
  8. ETHICAL ISSUES - 3: MANAGING TECHNOLOGICAL IMPACT ON PATIENT CARE (1 hour)
    • Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
    • Cell phones - unauthorized photography and texting
    • Personal computers/tablet PCs - researching and postings
    • CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
    • The 5-W&H of patient data access
    • Situations of unauthorized patient data access
    • CASE STUDY and DISCUSSION
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.
Faculty

Ashish Chandra, MBA, PhD

Ashish Chandra, MBA, PhD
Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few. He also has the distinct honor of being the Commencement Speaker at the December 2018 graduation ceremony of the University of Houston – Clear Lake.  The URL link to Dr. Chandra’s commencement speech is below. Please cue to minute 32 of the video link in case you just want to see Dr. Chandra’s speech.
URL to speech https://www.youtube.com/watch?v=HpwOooexSYA&t=2984s

William B. Stroube, PhD

William B. Stroube, PhD
Professor of Health Services Administration
Director, Health Services Administration Program
University of Evansville Bill Stroube is Professor of Health Services Administration at the University of Evansville. Before joining the UE faculty in 1998, he spent twelve years in management positions in the pharmaceutical industry, and eight years at the U.S. Food and Drug Administration in Washington, D.C.

Dr. Stroube maintains an active research program and has authored and co-authored over 60 publications in peer reviewed journals and conference proceedings. His research and teaching interests include international health care issues, medical ethics, and health care marketing and strategy. He is past president of the Division of Biology and Medicine of the American Nuclear Society, and past president of the international Business and Health Administration Association.

He has extensive international experience leading student groups through several health care systems. He has taught over twenty-five summer classes in various formats in England, Hungary, Slovakia, and China. Dr. Stroube has served as Adjunct Professor at IMS Union University in Dehradun, India, and is a Visiting Fellow at the University of Nottingham, UK.

He holds a B.S. in Chemistry from Murray State University, an MBA in finance from the University of Maryland, and a PhD in analytical and nuclear chemistry from the University of Kentucky.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Cruise Itinerary

DATE PORT OF CALL ARRIVE DEPART
Sun Jan 02 Galveston, TX
- 4:00 pm
Mon Jan 03 *At Sea - Cruising
- -
Tue Jan 04 *At Sea - Cruising
- -
Wed Jan 05 Roatan, Honduras
8:00 am 5:00 pm
Thu Jan 06 Puerto Costa Maya, Mexico
8:00 am 5:00 pm
Fri Jan 07 Cozumel, Mexico
7:00 am 5:00 pm
Sat Jan 08 *At Sea - Cruising
- -
Sun Jan 09 Galveston, TX
6:30 am -
*Tentative course schedule, actual class times may differ.

Ports of Call

Galveston, TX - When you cruise from Galveston, you’re in for big thrills before you even set foot onboard the ship. A favorite vacation stop among families, this fun-loving seaside city in Texas offers a unique blend of history, natural beauty and warm southern hospitality. Start your visit with a Texas-style breakfast in the historic Strand District, the pulsing heart of the city and a hub of antique shops, restaurants and bars. Make time for a walk along the Galveston Island Historic Pleasure Pier, home to lots of family-friendly rides, games and other attractions. Then explore Galveston’s illustrious history on a scenic stroll past well-preserved Victorian mansions and centuries-old landmark buildings. If you visit Galveston, you must dedicate a bit of time to the city’s museums, which host exhibits on all kinds of topics — from Galveston’s history with oil and railroads to the pirates and corsairs that haunt the Gulf Coast’s rich and colorful past.

At Sea - Cruising - Cruising

Roatan, Honduras - The island of Roatan is known for its glittering bays and colorful coral reefs perfect for outdoor adventures like snorkeling and scuba diving. Discover your inner pirate in Roatan, where you can taste local rum, swim among starfish at Starfish Alley, or sample fresh seafood at local restaurants.

The 40-mile-long island borders the second-longest barrier reef on the globe, which attracts many divers each year. Go horseback riding at Little French Cay or unwind in paradise at West Bay. Don’t forget to try conch fritters and rum cake during your visit.

Puerto Costa Maya, Mexico - Past meets present in Costa Maya. Cruise to Costa Maya and find ancient Maya ruins and mysterious jungles just begging to be explored, as well as private beach clubs and trendy restaurants— all in one place. It’s 250 square miles of paradise packed with entertainment and history, all just 30 miles south of Cancun. The Great Maya Reef just off the coast is the second largest in the world— it’s a must-snorkel spot. Or you can kick back at the port village of Mahahual with an ice-cold michelada— a spicy beer cocktail— in hand. For a culture fix, head to the Kohunlick ruins to see the famous Temple of the Masks.

Cozumel, Mexico - With its lively tropical reefs, crystal-clear waters and ancient ruins, Cozumel is ripe for one-of-a-kind adventures. Cruise to Cozumel and head to Chankanaab National Park, where you can snorkel among the colorful reefs and schools of tropical fish that give this island its premier diving status. Or travel back in time on an adventure through the towering Maya ruins of Tulum. When you’re done exploring, unwind with a beachside massage at Playa Mia. From culture savoring to soaking up sunshine, you’ll find a world of adventure waiting for you in Cozumel.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
SHORE EXCURSIONS
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
©2019 - University at Sea®