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Cruise Conference Planning For Your Association

Medical Ethics and Critical Management Strategies to
Improve Patient Care

Royal Caribbean's <em>Liberty of the Seas</em>
Royal Caribbean's Liberty of the Seas
7-Night Western Caribbean Cruise
Round-trip Galveston, TX

January 02 - 09, 2022
14.0 AMA PRA Category 1 Credits™
14 ACPE Credits
14.0 CE Credits
14.0 Contact Hours

Course Fees:

(Cruise pricing additional & listed separately)
Physicians, Psychologists, Psychiatrists, Dentists, Pharmacists, Healthcare Executives, and Faculty - seeking up to 14 CE credits / CE contact hours $895.00
Physician Assistants and Nurse Practitioners, CRNAs, Chiropractors, Physical/Rehab/ Occupational/etc. Therapists, and other Non-Physician healthcare providers - seeking up to 14 CE credits / CE contact hours $695.00
Nurses, Nursing Home/Home Healthcare practitioner, Residents*, Current Students*, and, Former students* of Dr. Chandra or Dr. Stroube (*proof/verification/attestation required) - seeking up to 14 CE credits / CE contact hours $495
Faculty / Corporate Members (Non- CE earning) may also attend CE sessions, but will not receive credit$295
Students (non-CE earning) $195.00

IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.

Ashish Chandra, MBA, PhD

Ashish Chandra, MBA, PhD
Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few. He also has the distinct honor of being the Commencement Speaker at the December 2018 graduation ceremony of the University of Houston – Clear Lake.  The URL link to Dr. Chandra’s commencement speech is below. Please cue to minute 32 of the video link in case you just want to see Dr. Chandra’s speech.
URL to speech https://www.youtube.com/watch?v=HpwOooexSYA&t=2984s

William B. Stroube, PhD

William B. Stroube, PhD
Professor of Health Services Administration
Director, Health Services Administration Program
University of Evansville Bill Stroube is Professor of Health Services Administration at the University of Evansville. Before joining the UE faculty in 1998, he spent twelve years in management positions in the pharmaceutical industry, and eight years at the U.S. Food and Drug Administration in Washington, D.C.

Dr. Stroube maintains an active research program and has authored and co-authored over 60 publications in peer reviewed journals and conference proceedings. His research and teaching interests include international health care issues, medical ethics, and health care marketing and strategy. He is past president of the Division of Biology and Medicine of the American Nuclear Society, and past president of the international Business and Health Administration Association.

He has extensive international experience leading student groups through several health care systems. He has taught over twenty-five summer classes in various formats in England, Hungary, Slovakia, and China. Dr. Stroube has served as Adjunct Professor at IMS Union University in Dehradun, India, and is a Visiting Fellow at the University of Nottingham, UK.

He holds a B.S. in Chemistry from Murray State University, an MBA in finance from the University of Maryland, and a PhD in analytical and nuclear chemistry from the University of Kentucky.

Our staff can assist you with all your travel arrangements.

Target Audience
Physicians, Physician Assistants, Nurses, Nurse Practitioners, PharmacistsDentists, Dental Staff Psychologists ,Psychiatrists, American Psychological Association, Chiropractors, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Program Itinerary
Date Port Arrive Depart
Jan 02 Galveston, Texas - Cocktail Reception 7-8 PM   4:00 PM
Jan 03 Cruising - CE Session 8:00 AM - 12:00 PM & 1-4 PM    
Jan 04 Cozumel, Mexico 7:00 AM 4:30 PM
Jan 05 Georgetown, Grand Cayman 10:30 AM 6:00 PM
Jan 06 Falmouth, Jamaica 8:00 AM 5:00 PM
Jan 07 Cruising - CE Session 8:00 AM - 12:00 PM & 1-4 PM    
Jan 08 Cruising - Academic Session (Non-CE earning) 8:00 AM - 2:00 PM
8th International Conference On Medical Ethics, Healthcare Systems & Global Business Issues at Sea
Jan 09 Galveston, Texas 6:30 AM  
Call for papers (for Academic Session Presentation only): To submit papers, and for questions regarding the conference, please contact Conference Program Chair Professor Ashish Chandra ( Chandra@UHCL.edu)

NOTE: Select high quality conference papers may be invited for submission to journals affiliated with the conference: Hospital Topics, Health Care Manager, International Journal of Pharmaceutical and Healthcare Marketing.

"Applying Marketing Research Techniques to Improve Patient Care"

"Ethical Issues Pertaining to Patient Confidentiality & Consent; AND, Human Resources Management Issues that can Impact Patient Care"
  1. The "Value of Marketing Research Techniques in Improving Patient Care"
    (5 hours )
    • The basics of a patient satisfaction survey
    • The 5W&H of understanding the patient and associated environmental issues
    • The role of patient (and caregiver) satisfaction surveys
    • Situations requiring quick survey research-valuing internal versus external surveyors
    • Survey research design, organizing, overseeing, reporting, and understanding
    • Types of data collection techniques
    • Inclusion and exclusion criteria
    • Writing good survey questions-a critical look at a variety of different questions
    • Understanding the report and determining strategies for patient care improvement
    • Ethical issues pertaining to patient/caregiver satisfaction surveys
  2. Recap of the above topic and discussions with specific cases and examples (2 hour)
  3. ETHICAL ISSUES - 1: Patient confidentiality and consent (2 hours)
    • Potential compromising situations where patient confidentially can unintentionally be breached:
      • In healthcare institutions/setting
      • By health and non-health personnel
      • In other social settings
    • Differentiation between types of consent AND assessing consent issues for and about different clients- minors, adults, and elderly
    • CASE STUDIES and ROLE PLAYING exercise
  4. ETHICAL ISSUES - 2: Gatekeepers for ethical integrity (1 hour)
    • Conflict of interest
    • Whistle-blower
    • Impaired healthcare provider
    • Discrimination
      • Workplace
      • Patient
    • Impact of inter-personnel conflict on patient care
    • Correlation between conflict situations and organizational complexity
    • Factors that trigger conflict
    • Conflict between different types of personnel:
      • Physician-physician
      • Physician-nurse
      • Nurse-nurse
      • Department-department
      • Professional disparagement and its impact on patients and care delivery
  6. PROFESSIONAL/UNPROFESSIONAL BEHAVIOR - Expectation of Professionalism from: (1 hour)
    • Healthcare personnel perspective
    • Patient Perspective
    • Family/Guardian/Caregiver Perspective
    • Ethical dimensions of appropriate communication by medical office staff
    • Value, Issues, and Challenges
    • Types of communication
    • Non-verbal communication
    • Impact on patient/caregiver and their subsequent relationships with health professions
    • Cautions & Precautions
    • CASE STUDY, Role playing excursion, and DISCUSSION
    • Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
    • Cell phones - unauthorized photography and texting
    • Personal computers/tablet PCs - researching and postings
    • CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
    • The 5-W&H of patient data access
    • Situations of unauthorized patient data access
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Cruise Itinerary

Sun Jan 02 Galveston, TX
- 4:00 pm
Mon Jan 03 *At Sea - Cruising
- -
Tue Jan 04 Cozumel, Mexico
7:00 am 4:30 pm
Wed Jan 05 Georgetown, Grand Cayman
10:30 am 6:00 pm
Thu Jan 06 Falmouth, Jamaica
8:00 am 5:00 pm
Fri Jan 07 *At Sea - Cruising
- -
Sat Jan 08 *At Sea - Cruising
- -
Sun Jan 09 Galveston, TX
6:30 am -
*Tentative course schedule, actual class times may differ.
Western Caribbean

Ports of Call

Galveston, TX - Galveston is famous for its seafood, tropical scenery and breathtaking Victorian architecture. This magnificent island also boasts of 32 miles of beautiful beaches and great sportfishing.

At Sea - Cruising - Cruising

Cozumel, Mexico - The Conquistadors first saw Mexico from the shores of Cozumel while searching for gold. Today, visitors to the island continue to seek out gold and silver jewelry in the shops of San Miguel while having a great time in its many local bars and restaurants. Plus, the waters around Cozumel's sheltered coral reefs make this one of the best snorkeling areas in the world.

Georgetown, Grand Cayman - The premier attraction here is Seven Mile Beach...white as snow, soft as talc. Name your game and you'll find it here: Snorkeling, swimming, sailing, windsurfing over rippling waves, or gliding under them in a passenger submarine. Or perhaps shopping is your game. Duty-free bargains abound: crystal, perfume, jewelry fashioned of silver and prized pink coral.

Falmouth, Jamaica - Step off the ship and step back in time. You might not think so at first glance but little Falmouth was an economic and shipping powerhouse and center for dramatic social change during the English Colonial Period. Founded and named Martha Brae Point in 1769 by local English planter, Thomas Reid, Falmouth became the transshipment hub for the sugar plantations covering the hills of the North Coast of Jamaica. Edward Barrett, a wealthy English planter, strongly influenced the early development of Falmouth. From the wharfs of Falmouth, sugar, molasses, rum and coffee were sent to England while ships carrying African slaves and all the necessities of 18th century colonial life dropped anchor in the bustling port town. You'll return with sun kissed skin, timeless memories as well as interesting historical tidbits to share with friends, like this one: Falmouth received piped water before New York City.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
©2019 - University at Sea®