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University at Sea®

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St. Petersburg, FL 33703

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Cruise Conference Planning For Your Association

Medical Ethics in the COVID-19 Era ~AND~ Business Aspects of Medicine to Improve Workplace Environment and Enhance Patient Care

12-Night Iceland & Ireland Cruise
Round-trip Amsterdam, The Netherlands
June 07 - 19, 2022
<em>Celebrity Apex</em>
Celebrity Apex
20.0 AMA PRA Category 1 Credits™
20 ACPE Credits
20.0 ADA CERP Credits
20.0 Contact Hours
Course Fees
(Cruise Pricing is Additional & Listed Separately)
Physicians, Psychologists, Psychiatrists, Dentists, Pharmacists, Healthcare Executives, and Faculty
Seeking up to 20 CE Credits/ CE Contact Hours
Physician Assistants, Nurse Practitioners, CRNAs, Chiropractors, Physical/Rehab/Occupational/etc. Therapists, and other Non-Physician healthcare providers
Seeking up to 20 CE Credits/ CE Contact Hours
Nurses, Nursing Home/Home Healthcare Practitioner, Residents*, Current Students*, and former students* of Dr. Chandra or Dr. Stroube (*proof/verification/attestation required)
Seeking up to 20 CE Credits/ CE Contact Hours
Non-CE Earning: Faculty/ Corporate Members to participate in the Academic Conference and can also attend CE sessions, but
Will NOT Receive CE Credit.
Non-CE Earning: Students/ Guests to participate in the Academic Conference and can also attend CE sessions, but
Will NOT Receive CE Credit.

Target Audience
Physicians, Physician Assistants, Nurses, Nurse Practitioners, PharmacistsDentists, Dental StaffPsychologists, Psychiatrists, American Psychological Association, Chiropractors, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Continuing Education Program: “Medical Ethics in the COVID-19 era, AND, the Business Aspects of Medicine to Improve Workplace Environment and Enhance Patient Care (20 AMA PRA Category 1 CreditsTM)” AND, 9th International Conference on Medical Ethics, Healthcare Systems, & Global Business Issues at Sea Program Itinerary Assignments will be sent around May 15, 2022
Date Port Arrive Depart
June 7 Amsterdam, Netherlands-   5:00 PM
June 8 Cruising - CE Session 8:30 AM - 12:30 PM (4 hours in person), Take Home Assignment Completion Time (4 hours allocated for self-paced exercise    
June 9 Cruising - CE Session 8:30 AM - 11:30 AM (4 hours in person) Take Home Assignment Completion Time (4 hours allocated for self-paced exercise; CE Meeting 2:30pm – 4:30pm (2 hours in person)    
June 10 Akureyri, Iceland 10:00 AM Overnight
June 11 Akureyri, Iceland
Academic Sessions 3:00pm – 5:00pm
June 12 Reykjavik, Iceland 10:00 AM Overnight
June 13 Reykjavik, Iceland
Academic Sessions 3:00pm – 5:00pm
June 14 Cruising - Academic Session 9:00 AM - 12:00 PM & 1-4 PM    
June 15 Belfast, Northern Ireland 10:00am 7:30pm
June 16 Dublin, Ireland 3:30am 10:150pm
June 17 Cork, Ireland 10:00am 4:00pm
June 18 Cruising    
June 19 Amsterdam, Netherlands 6:00 AM  
? Course Outline:

Pre-Conference study materials, including, cases and assignments, will be sent to all pre-registered CE attendees prior to the start of the event and at least by May 15, 2022. Cases/Assignments (Assignment 1) provided prior to face-to-face lectures will be discussed in class on June 8, 2022 (Day 1 of CE session)

Day 1
  1. Introductions and course expectations
    • Discussions about Pre-conference cases and assignments (Assignment 1) sent to Pre-registered attendees
  2. Ethical Principals and Moral Philosophies
  3. COVID-19 and Medical Ethics
    • A critical look from an ethics perspective of how different stakeholders addressed issues pertaining to COVID-19, such as:
      • Patient care;
      • Testing;
      • Vaccine distribution; etc.
    • Roles and responsibilities of different stakeholders
    • Lessons learned from different countries
    • Information, misinformation, and disinformation
    • Case studies, analysis, and discussion
    • ASSIGNMENT 2 – given at the end of lectures to be completed by participants and be ready to present on June 9. If needed, the key presenter of the course will be available to assist and provide guidance to the participants regarding the assignments.
  4. ? Day 2
  5. Presentation of Assignment 2 by participants with open discussions
  6. Workplace Environment and its Impact on Patient Care
    • Impact of inter-personnel conflict on patient care
    • Correlation between conflict situations and organizational complexity
    • Factors that trigger conflict
    • Conflict between different types of personnel:
      • Physician-physician
      • Physician-nurse
      • Nurse-nurse
      • Department-department
    • Professional disparagement and its impact on patients and care delivery
    • PROFESSIONAL/UNPROFESSIONAL BEHAVIOR - Expectation of Professionalism from:
      • Healthcare personnel perspective
      • Patient Perspective
      • Family/Guardian/Caregiver Perspective
      • Ethical dimensions of appropriate communication by medical office staff
      • Value, Issues, and Challenges
      • Types of communication
      • Non-verbal communication
      • Impact on patient/caregiver and their subsequent relationships with health professions
      • Cautions & Precautions
      • CASE STUDY, Role playing excursion, and DISCUSSION
      • Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
      • Cell phones – unauthorized photography and texting
      • Personal computers/tablet PCs – researching and postings
      • CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
      • The 5-W&H of patient data access
      • Situations of unauthorized patient data access
    • ASSIGNMENT 3 – given at the end of lectures to be completed by participants and be ready to present on June 11. If needed, the key presenter of the course will be available to assist and provide guidance to the participants regarding the assignments.
  7. ? Day 3
  8. Business Research Techniques and Aspects to Improve Patient Care
  9. Presentation of Assignment 3 by participants – with open discussions
  10. Social Sciences, Marketing Research Techniques, and Business Strategies to Improving Patient Care
    • The basics of a patient satisfaction survey
    • The 5W&H of understanding the patient and associated environmental issues
    • The role of patient (and caregiver) satisfaction surveys
    • Situations requiring quick survey research – valuing internal versus external surveyors
    • Survey research design, organizing, overseeing, reporting, and understanding
    • Types of data collection techniques
    • Inclusion and exclusion criteria
    • Writing good survey questions – a critical look at a variety of different questions
    • Understanding the report and determining strategies for patient care improvement
    • Ethical issues pertaining to patient/caregiver satisfaction surveys
  11. ASSIGNMENT 4, given at the end of lectures to be completed by participants and be ready to present on June 13. If needed, the key presenter of the course will be available to assist and provide guidance to the participants regarding the assignments.
  12. Day 4
  13. Presentation of Assignment 4 by participants – with open discussions
  14. Ethical Issues Pertaining to Patient Confidentiality & Consent
    • ETHICAL ISSUES - 1: Patient confidentiality and consent
      • Potential compromising situations where patient confidentially can unintentionally be breached:
        • In healthcare institutions/setting
        • By health and non-health personnel
        • In other social settings
      • Differentiation between types of consent AND assessing consent issues for and about different clients – minors, adults, and elderly
      • CASE STUDIES and ROLE PLAYING exercise
      • ETHICAL ISSUES - 2: Gatekeepers for ethical integrity
          Conflict of interest
        • Whistle-blower
        • Impaired healthcare provider
        • Discrimination
          • Workplace
          • Patient
      • Final Assignment: Course Evaluation
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.

Ashish Chandra, MBA, PhD

Ashish Chandra, MBA, PhD
Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few. He also has the distinct honor of being the Commencement Speaker at the December 2018 graduation ceremony of the University of Houston – Clear Lake.  The URL link to Dr. Chandra’s commencement speech is below. Please cue to minute 32 of the video link in case you just want to see Dr. Chandra’s speech.
URL to speech https://www.youtube.com/watch?v=HpwOooexSYA&t=2984s

William B. Stroube, PhD

William B. Stroube, PhD
Professor of Health Services Administration
Director, Health Services Administration Program
University of Evansville Bill Stroube is Professor of Health Services Administration at the University of Evansville. Before joining the UE faculty in 1998, he spent twelve years in management positions in the pharmaceutical industry, and eight years at the U.S. Food and Drug Administration in Washington, D.C.

Dr. Stroube maintains an active research program and has authored and co-authored over 60 publications in peer reviewed journals and conference proceedings. His research and teaching interests include international health care issues, medical ethics, and health care marketing and strategy. He is past president of the Division of Biology and Medicine of the American Nuclear Society, and past president of the international Business and Health Administration Association.

He has extensive international experience leading student groups through several health care systems. He has taught over twenty-five summer classes in various formats in England, Hungary, Slovakia, and China. Dr. Stroube has served as Adjunct Professor at IMS Union University in Dehradun, India, and is a Visiting Fellow at the University of Nottingham, UK.

He holds a B.S. in Chemistry from Murray State University, an MBA in finance from the University of Maryland, and a PhD in analytical and nuclear chemistry from the University of Kentucky.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Cruise Itinerary

Tue Jun 07 Amsterdam, The Netherlands
- 5:00 pm
Wed Jun 08 *At Sea - Cruising
- -
Thu Jun 09 *At Sea - Cruising
- -
Fri Jun 10 Akureyri, Iceland
10:00 am -
Sat Jun 11 Akureyri, Iceland
- 2:00 pm
Sun Jun 12 Reykjavik, Iceland
10:00 am -
Mon Jun 13 Reykjavik, Iceland
- 2:00 pm
Tue Jun 14 *At Sea - Cruising
- -
Wed Jun 15 Belfast, Northern Ireland
10:00 am 7:30 pm
Thu Jun 16 Dublin, Ireland
3:30 am 10:15 pm
Fri Jun 17 Cobh (Cork), Ireland
10:00 am 4:00 pm
Sat Jun 18 *At Sea - Cruising
- -
Sun Jun 19 Amsterdam, The Netherlands
6:00 am -
*Tentative course schedule, actual class times may differ.
12 Night Iceland & Ireland Cruise - Celebrity Apex

Ports of Call

Amsterdam, The Netherlands - Amsterdam is a great city to discover the charms of northern Europe. The graceful canals of its central district are lined with beautiful gabled houses. It's many, grand art museums display masterpieces of Rembrandt and Vermeer and the largest collection of Van Gogh's work is found here. Fine food is also easy to find along with ample opportunities for shopping (including excellent vintage finds). This great city is well worth a day or two's stay before your cruise.

At Sea - Cruising - Cruising

Akureyri, Iceland -  Akureyi, Iceland's second largest city—affectionately known as the Capital of North Iceland—is one of the country's most important ports and fishing centers. Today, Akureyi is creating something of a buzz for its cool café scene, growing gourmet movement and bustling nightlife. But don't let that fool you. The atmosphere here is always laidback. From a fabulous summer festival program (energized by the near 24-hour daylight), to some of the best winter skiing you could wish for, Akureyi is a great base for exploring Eyjafjörður, Iceland's longest fjord, all year round.

Reykjavik, Iceland - Iceland's capital and largest city is located on the country's southwest coast at the head of Faxafloi Bay. Settled in 877 AD, Reykjavik has grown into an important seaport and center of government and education with theatres, museums and observatories. Interestingly, this modern city still chooses to use water from nearby hot springs to heat all of its buildings.

Belfast, Northern Ireland - So much of Ireland's political history is tied up in Belfast that many visitors are surprised to find that it is also a modern city, blending old and new effortlessly as the troubles of its pass fade into history. A day trip away are the Giants' Causeway (a series of stone pillars that extends to Scotland) and the spectacular Antrim coast.

Dublin, Ireland - Dublin, the fair city, invites you to wander the streets trod by Joyce, Yeats and Oscar Wilde. Drop in at pubs with mahogany bars and stained glass. In the Trinity College Library, feast your eyes on the illuminated 9th-century Book of Kells. Sample the world's most famous stout at the original Guinness Brewery. And, of course, there are plenty of shopping opportunities — from a souvenir shillelagh to Waterford crystal.

Cobh (Cork), Ireland - Cobh is just a short train ride to charming Cork, Ireland, whose hilly streets echo with the music of what is renowned to be Ireland's most talkative citizenry. Visit local artisans and witness their skills in the arts of weaving and cutting crystal. The charming English Market is a great place to get a taste of the local flavors (including the chance for an excellent meal at the Farmgate Cafe located within). Also, Cork's lovely art museum has many fine works by lesser known artists from the last few centuries.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
ยฉ2019 - University at Seaยฎ