Our office will be closed Thursday, November 24th (all day) in observance of Thanksgiving Day. We will reopen on Friday, November 25th, at 8:30 am.


University at Sea®

5700 4th Street North
St. Petersburg, FL 33703

E-Mail Us

Office Hours
Monday - Friday
9:00am - 5:00pm EST
10:00am - 2:00pm EST
Cruise Conference Planning For Your Association

12th MEHS: The Ethics of Balancing Business & Patient Care

7-Night Spain & France Cruise
Round-trip Southampton (London), England
May 19 - 26, 2024
Royal Caribbean's <em>Anthem of the Seas</em>
Royal Caribbean's Anthem of the Seas
14.0 AMA PRA Category 1 Credits™
14 ACPE Credits
14.0 Contact Hours
Course Fees
Attendees Registration Fee
(Cruise Pricing is Additional and Listed Separately)
Physicians, Psychologists, Psychiatrists, Dentists, Pharmacists, Healthcare Executives, and Faculty
Seeking up to 14 CE Credits / CE Contact Hours
Physician Assistants, Nurse Practitioners, CRNAs, Chiropractors, Physical/Rehab/Occupational/etc. Therapists, and other Non-Physician healthcare providers
Seeking up to 14 CE Credits / CE Contact Hours
Nurses, Nursing Home / Home Healthcare Practitioner, Residents*, Current students*, and former students* of Dr. Chandra or Dr. Stroube
*proof/verification required
Seeking up to 14 CE Credits / CE Contact Hours
Non-CE Earning: Faculty / Corporate Members to participate in the Academic Conference and can attend CE Sessions, but will not recieve CE Credit $295.00
Non-CE Earning: Students / Guests to participate in the Academic Conference and can also attend CE sessions, but will not recieve CE Credit $195.00

Target Audience
Physicians, Physician Assistants, Nurses, Nurse Practitioners, Pharmacists
Program Purpose / Objectives
Day Activity Time
Monday, May 20th Face-to-Face Session 9:00a - 12:00p
Assignment Completion Time 4 Hours (Self-Paced)
Friday, May 24th Face-to-Face Sessions (CE Sessions) 9:00a - 12:00p
Intl. Conf. Presentations
(Non-CE earning but open to all registrants)
2:00p - 5:00p (As Needed)

Pre-Conference Activity

  • At least FOUR hours worth of Pre-Conference study materials, including cases and assignments, will be sent to all pre-registered CE attendees prior to the start of the event and at least TWO weeks prior to the cruise departure date.
  • Cases/Assignments provided prior to face-to-face lectures will be discussed in class on Day 1 and/or Day 2 of CE sessions

Pre-Conference Self-Study topics (slides)

"Social Sciences, Marketing Research Techniques, and Business Strategies to Improving Patient Care"
  1. The basics of a patient satisfaction survey
  2. The 5W&H of understanding the patient and associated environmental issues
  3. The role of patient and caregiver satisfaction surveys
  4. Situations requiring quick survey research: valuing internal vs. external surveyors
  5. Survey research design, organizing, overseeing, reporting, and understanding
  6. Types of data collection techniques
  7. Inclusion and exclusion criteria
  8. Writing good survey questions: A critical look at a variety of different questions
  9. Understanding the report and determining strategies for patient care improvement
  10. Ethical issues pertaining to patient/caregiver satisfaction surveys

The Workplace Environment and its Impact on Patient Care

  1. Impact of inter-personnel conflict on patient care
  2. Correlation between conflict situations and organizational complexity
  3. Factors that trigger conflict
  4. Conflict between different types of personnel:
    1. Physician-Physician
    2. Physician-Nurse
    3. Nurse-Nurse
    4. Department-Department
  5. Professional disparagement and its impact on patients and care delivery
  6. Case study, role-playing exercise, and discussion
  7. Professional and Unprofessional Behavior - Expectations of Professionalism from:
    1. Healthcare personnel perspective
    2. Patient perspective
    3. Family/Guardian/Caregiver Perspective
    4. Discrimination
      1. Workplace
      2. Patient
    5. Case Study and Discussion
  8. Managing Compression
    1. Ethical dimensions of appropriate communication by medical office staff
    2. Value, Issues, and Challenges
    3. Types of communication
    4. Non-verbal communication
    5. Impact on patient and caregiver and their subsequent relationships with health professions
    6. Cautions & Precautions
    7. Case Study, Role Playing Excursion, and Discussion
ASSIGNMENTS - Given at the end of the lecture to be completed by participants and be ready to present on Friday, May 24th, 2024. If needed, the key presenter of the course will be available to assist and provide guidance to the participants regarding the assignments.

Ethical Principles and Moral Philosophies; Ethical Issues Pertaining to Patient Confidentiality & Consent

ETHICAL ISSUES 1: Patient confidentiality and consent
  1. Potential Compromising situations where patient confidentiality can unintentionally be breached:
    1. In healthcare institutions/settings
    2. By health and non-health personnel
    3. In other social settings
  2. Examples and interactive cases
  3. Differentiation between types of consent AND assessing consent issues for an about different clients - minors, adults, and elderly
  4. Case studies and role-playing exercise
ETHICAL ISSUES 2: Gatekeepers for ethical integrity
  1. Conflict of interest
  2. Whistleblower
  3. Impaired healthcare provider
  4. Case study and discussion

Managing Technological Impact on Patient Care

  1. Ethical challenges due to the increasing interference of technology in patient care and patient data maintenance
  2. Cell phones - unauthorized photography and texting
  3. Personal Computers and Tablet PCs - Researching and postings
  4. Case study and discussion related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
  5. The 5-W&H of patient data access
  6. Situations of unauthorized patient data access
  7. Case studies and discussion

Final Thoughts and Discussion

Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.

Ashish Chandra, MBA, PhD

Ashish Chandra, MBA, PhD
Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few. He also has the distinct honor of being the Commencement Speaker at the December 2018 graduation ceremony of the University of Houston – Clear Lake.  The URL link to Dr. Chandra’s commencement speech is below. Please cue to minute 32 of the video link in case you just want to see Dr. Chandra’s speech.
URL to speech https://www.youtube.com/watch?v=HpwOooexSYA&t=2984s

William B. Stroube, PhD

William B. Stroube, PhD
Professor of Health Services Administration
Director, Health Services Administration Program
University of Evansville Bill Stroube is Professor of Health Services Administration at the University of Evansville. Before joining the UE faculty in 1998, he spent twelve years in management positions in the pharmaceutical industry, and eight years at the U.S. Food and Drug Administration in Washington, D.C.

Dr. Stroube maintains an active research program and has authored and co-authored over 60 publications in peer reviewed journals and conference proceedings. His research and teaching interests include international health care issues, medical ethics, and health care marketing and strategy. He is past president of the Division of Biology and Medicine of the American Nuclear Society, and past president of the international Business and Health Administration Association.

He has extensive international experience leading student groups through several health care systems. He has taught over twenty-five summer classes in various formats in England, Hungary, Slovakia, and China. Dr. Stroube has served as Adjunct Professor at IMS Union University in Dehradun, India, and is a Visiting Fellow at the University of Nottingham, UK.

He holds a B.S. in Chemistry from Murray State University, an MBA in finance from the University of Maryland, and a PhD in analytical and nuclear chemistry from the University of Kentucky.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Cruise Itinerary

Sun May 19 Southampton (London), England
- 5:00 pm
Mon May 20 *At Sea - Cruising
- -
Tue May 21 Bordeaux (La Rochelle), France
8:00 am 5:00 pm
Wed May 22 Bilbao, Spain
8:00 am 5:00 pm
Thu May 23 La Coruna, Spain
8:00 am 5:00 pm
Fri May 24 *At Sea - Cruising
- -
Sat May 25 Paris (Le Havre), France
8:00 am 10:00 pm
Sun May 26 Southampton (London), England
5:30 am -
*Tentative course schedule, actual class times may differ.

Ports of Call

Southampton (London), England - "Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford." Samuel Johnson's famous words are as true today as when he spoke them. A visitor to London could fill a month with fascinating people, art, music, late-night dancing, fabulous shopping, an endless array of pubs and first rate meals.

Tourists should take in Victoria Station, the beauty of Westminster Abbey, Parliament, and the pomp of Buckingham Palace. And then, there are the "Elgin Marbles" at the British Museum and the Crown Jewels in the Tower of London. Or visit Sherlock Holmes' HQ on Baker Street (you know the address). After all that, make what might be the most important stop of all: grab a pint at one of the many corner pubs that's been hosting revelers since before America was a nation.

London is most certainly a place to "take in," not just "pass through." You won't be bored.

After your time in London, you'll transfer to Southampton to board your ship and start your cruise conference. Options for doing that from bus transport to the train (which is very near the cruise port in Southampton) to private taxi are all solid choices.

At Sea - Cruising - Cruising

Bordeaux (La Rochelle), France - Head to southwestern France to see the town that is known all over the world for its wine. The historic part of this lively university city is the world's largest urban World Heritage Site. Stroll around the elegant Place de la Bourse with its beautiful 18th-century limestone palaces and continue on to the public gardens that are situated near the quays of the river Garonne. Venture out of town and take a trip to a wine château to see some sunny vineyards and taste different types of Bordeaux wine, which has been produced in the region since the 8th century. There's plenty to discover with this attractive port city's vibrant dining scene as well.

Bilbao, Spain - Bilbao, Spain's sixth-largest city, is being revitalized with the help of astounding strides in art and architecture. New life arrived in this commercial/industrial hub via the astonishing Bilbao Guggenheim Museum; the new, sleek glass and steel tube metro system; and the stunning glass-decked parabolic arch footbridge above the Nervion River. Bilbao also provides an excellent home base from which to explore the diverse Basque country, from the Atlantic Ocean to the Pyrenees.

La Coruna, Spain - La Coruna has tons to offer the curious traveler. You can explore the delightful region of Spain known as Galacia, see a Roman lighthouse built in the second century which is still in use today, and glimpse La Coruna'a ancient past in the celtic stone monoliths. Appreciaters of nature can look out over the verdant countryside, small coves, and magnificent coastlines.

Paris (Le Havre), France - Paris is an iconic city — a melange of everything artistic and sublime, with a worldwide reputation for excellence in cuisine, fashion, architecture and the fine arts. After you take the drive in from the port (just over two hours), hit the streets to see the city's monumental landmarks: Pass through the Arc de Triomphe, and stand in the presence of the Eiffel Tower. The beauty here is only matched by the history and culture. Cruise to Paris to feel the cool morning air outside Gothic Notre Dame cathedral, and see works from prehistoric to postmodern at the Louvre. At evening, walk the lamplit avenues as restaurants' wooden tables and rattan chairs spill onto the sidewalks and terraces. Pull up a seat, order a glass of vin rougeand a plate of pate on toast, and dive in.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
©2019 - University at Sea®