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Cruise Conference Planning For Your Association
Support Doctors Without Borders

Medical Ethics and Critical Management Strategies to Improve Patient Care &
5th International Conference on Medical Ethics, Healthcare Systems & Global Business Issues at Sea

Call for papers: To submit papers, and for questions regarding the conference, please contact Conference Program Chair Professor Ashish Chandra (Chandra@UHCL.edu)

Royal Caribbean's Breathtaking Quantum of the Seas
Royal Caribbean's Quantum of the Seas

7-Night Best of Japan Cruise
Round-trip from Beijing (Tianjin), China
June 23 - 30, 2019

Onboard Quantum of the Seas, one of the 10 Biggest Cruise Ships in the World!
This cruise ship has features never before seen at sea like robot bartenders, a sky diving simulator, the North Star, and the amazing Two70 Lounge.

Up to 14 AMA PRA Category 1 Credit(s)™
or 14 Contact Hours for Nurses
Also approved for Psychology and Dental CE Credits PLUS up to 8 hour "academic presentation conference"

Conference Registration: (All registrations are non-refundable).

(Cruise pricing additional & listed separately)
Physicians, Psychologists , Psychiatrists, Physician Assistants, Nurses, Nurse Practitioners, Medical Management Team, Faculty Professionals seeking 14 CE credits / CE contact hours $895.00
Faculty / Corporate Members (Non- CE earning)
may also attend CE sessions, but will not receive credit.
Students (non-CE earning) $195.00
No registration fee will be charged for guests not participating in course social events.

All Registration and CE fees payable at time of booking and are non-refundable .
Conference registration is required to gain access to negotiated rooms blocked and activities.

IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the University at Sea® meeting group through University at Sea® at 800-926-3775 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.
Call for papers To submit papers,please e-mail Ashish Chandra

The conference will have Continuing Education sessions as well as Academic Paper Presentation sessions. Select papers from the conference presentations may be invited for review and considered in the journals that the conference has relationships with: Hospital topics (the oldest journal in Health Care Administration field ), Health Care Manager (HCM), International Journal of Pharmaceutical and Healthcare Marketing (IJPHM).

All conference attendees are encouraged to submit papers / abstracts for presentation in the "Academic Conference Presentation" part of the conference.

All conference registrants are invited to attend and participate in both the Academic and Continuing Education portions of the conference.

Course Director: Ashish Chandra, MBA, PHD
Professor of Healthcare Administration, College of Business
University of Houston - Clear Lake, Houston, Texas, USA

Professor Ashish Chandra is a Professor of Healthcare Administration, College of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he also served as the Department Chair for over four years at UHCL. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S. He is a well-recognized healthcare administration academician internationally and serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided over a dozen Management Development Program, Faculty Development Programs, and professional consulting services to several healthcare and business organizations in the United States, India, Turkey, and aboard cruise ships. He actively served on the board of directors of several professional and community organizations in the United States. Over the past four years he has served as the Course Director and Speaker of five Continuing Education Programs for health professionals.

Dr. Chandra is a prolific researcher and has 75 publications in refereed journals, two edited books, ten book chapters, and over 250 publications in conference proceedings. He is an Executive Editor of the journal Hospital Topics (the oldest journal in healthcare administration field - almost 95 years in existence). He has served as the President of FOUR major international academic organizations - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the Program Chair of over a dozen major international conferences, held in U.S., India, Turkey, and U.K. as well as aboard cruise ships in the Caribbean, Alaska, Baltics, and Mediterranean.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the 2017 Excellence in Teaching Award by the National Society for Leadership Success; 2015 Outstanding Professor Award given by the University of Houston - Clear Lake Alumni Association; 2012 American College of Healthcare Executives Service Award; 2011 Outstanding Educator Award from the Association of Collegiate Marketing Educators; to name a few.

Our staff can assist you with all your travel arrangements.

Target Audience
Physicians, Psychologists ,Psychiatrists, American Psychological Association, Chiropractors, Dentists, Pharmacist, Physician Assistants, Nurses, Nurse Practitioners, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Program Itinerary

Date Time Activity
June 1 - June 23, 2019 Pre-Conference Continuing Education Self-Study (6 Hours)
June 24, 2019 7:30 am - 9:30 am
8:00 am - 5:00 pm
6:00 pm - 7:00 pm
Registration Desk Open
Academic Conference Paper Presentations
COCKTAIL RECEPTION - For registered delegates and guests
June 28, 2019 7:30 am - 9:30 am
8:00 am - 11:00 am
1:00 pm - 6:00 pm
Registration Desk Open
CE Presentations (3 hours)
CE Presentations (5 hours)
NOTE: Select high quality conference papers may be invited for submission to journals affiliated with the conference: Hospital Topics, Health Care Manager, International Journal of Pharmaceutical and Healthcare Marketing.

CE sessions ‐ Friday, June 28, 2019 (8 hours-In-Class)

(An additional 6 hours of pre-CE lectures will be covered as a 'Flip-classroom' /correspondence course. Assignments given prior to face-to-face lectures will be discussed in class on June 28, 2019) .

"Applying Marketing Research Techniques to Improve Patient Care"

  1. The "Value of Marketing Research Techniques in Improving Patient Care"
    (6 hours - Pre-class activity sent to delegates at least a 2-weeks prior to face-to-face session)
    • The basics of a patient satisfaction survey
    • The 5W&H of understanding the patient and associated environmental issues
    • The role of patient (and caregiver) satisfaction surveys
    • Situations requiring quick survey research-valuing internal versus external surveyors
    • Survey research design, organizing, overseeing, reporting, and understanding
    • Types of data collection techniques
    • Inclusion and exclusion criteria
    • Writing good survey questions-a critical look at a variety of different questions
    • Understanding the report and determining strategies for patient care improvement
    • Ethical issues pertaining to patient/caregiver satisfaction surveys

"Ethical Issues Pertaining to Patient Confidentiality & Consent; AND, Human Resources Management Issues that can Impact Patient Care"

  1. Recap of the above topic and discussions of ASSIGNMENTS (1 hour)
  2. ETHICAL ISSUES - 1: Patient confidentiality and consent (2 hours)
    • Potential compromising situations where patient confidentially can unintentionally be breached:
      • In healthcare institutions/setting
      • By health and non-health personnel
      • In other social settings
    • Differentiation between types of consent AND assessing consent issues for and about different clients- minors, adults, and elderly
    • CASE STUDIES and ROLE PLAYING exercise
  3. ETHICAL ISSUES - 2: Gatekeepers for ethical integrity (1 hour)
    • Conflict of interest
    • Whistle-blower
    • Impaired healthcare provider
    • Discrimination
      • Workplace
      • Patient
    • Impact of inter-personnel conflict on patient care
    • Correlation between conflict situations and organizational complexity
    • Factors that trigger conflict
    • Conflict between different types of personnel:
      • Physician-physician
      • Physician-nurse
      • Nurse-nurse
      • Department-department
    • Professional disparagement and its impact on patients and care delivery
  5. PROFESSIONAL/UNPROFESSIONAL BEHAVIOR - Expectation of Professionalism from: (1 hour)
    • Healthcare personnel perspective
    • Patient Perspective
    • Family/Guardian/Caregiver Perspective
    • Ethical dimensions of appropriate communication by medical office staff
    • Value, Issues, and Challenges
    • Types of communication
    • Non-verbal communication
    • Impact on patient/caregiver and their subsequent relationships with health professions
    • Cautions & Precautions
    • CASE STUDY, Role playing excursion, and DISCUSSION
    • Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
    • Cell phones - unauthorized photography and texting
    • Personal computers/tablet PCs - researching and postings
    • CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
    • The 5-W&H of patient data access
    • Situations of unauthorized patient data access
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.

Accredited Continuing Medical Education Accreditation: Continuing Education, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Designation: Continuing Education, Inc. designates this live activity for a maximum of 14 AMA PRA Category 1 Credits™. Each physician should claim only the credit commensurate with the extent of their participation in the activity.

ANCC Accredited Continuing Nursing Education Continuing Education, Inc. is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

Accredited status does not imply endorsement by Continuing Education, Inc./University at Sea or ANCC of any commercial products displayed or used with an activity.

Nurse Practitioners can claim either ANCC Contact Hours or AMA PRA Category 1 Credits™ as needed aanpcert.org/ptistore/control/recert/ce_opps.
Pharmacology credits are identified on individual activities.

Physician Assistants: AAPA accepts certificates of participation for educational activities certified for AMA PRA Category 1 Credit™ from organizations accredited by ACCME.

Canadian Physicians: This activity is eligible for Section 1 credits in the Royal College’s Maintenance of Certification (MOC) Program . Participants must log into MAINPORT to claim this activity.

Osteopathic Physicians: This program is eligible for Category 2 credit with the American Osteopathic Association (AOA) .

US or Canadian Family Physicians: Please let us know if you require AAFP Prescribed Credits.

Accreditation: Continuing Education, Inc. is approved by the American Psychological Association to sponsor continuing education for psychologists. Continuing Education, Inc. maintains responsibility for this program and its content.

Designation: As an organization approved by the American Psychological Association, Continuing Education, Inc. is offering this activity for a maximum of 14 hours of continuing education credit. Full attendance is required; no partial credit will be given for partial attendance.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
Cruise Itinerary
Sun Jun 23 Beijing (Tianjin), China
- 5:00 pm
Mon Jun 24 At Sea - Cruising
- -
Tue Jun 25 Fukuoka, Japan
10:00 am 7:00 pm
Wed Jun 26 Sakaiminato, Japan
8:00 am 7:00 pm
Thu Jun 27 Kyoto (Maizuru), Japan
7:00 am 7:00 pm
Fri Jun 28 At Sea - Cruising
- -
Sat Jun 29 At Sea - Cruising
- -
Sun Jun 30 Beijing (Tianjin), China
7:00 am -
Please note that our shore excursions are operated separately and
independently of those offered by the cruise line.
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